My involvement with Pussy started about two years when I met the owner through a friend. He and I had a chat and, after finding out about the drink, I offered to help him advertise and promote the company. I was interested because Pussy is a healthy drink, not an energy drink, and I thought it deserved to get better known. It’s a drink we promote as healthy and more towards lifestyle in clubs and bars and we don’t try and compete with ‘energy drinks’.  At the moment, we have Pussy Monaco, Pussy France and it’s becoming better known even though this is just our second year of operation. We’ve just started Pussy Energy Drink Italia, so things are growing. The name was dreamt up up by the owner and it causes many reactions, but that’s good because we want people to talk about it. If a lot of people talk about it, that’s the best form of publicity.